What exactly IS SEO or Search Engine marketing and what can we provide you?

We've produced a "short list" of SEO services we can provide on a monthly basis that have been shown to increase your organic search results (non-advertisement search returns) for our clients by 100% to as much as 300% increase over the course of a year.

Our past clients have ranged in size and scope from mom and pop pet stores, to as large as AARP. Generally our monthly fee structure ranges from $500 per month to upwards of $5000 depending upon the overall scope of services included.

Our proven strategy includes the following 3 phases:

Phase 1: SEO Strategy Development

1) Tracking and Reporting Setup
• Analytics
• SEO Software
◦ Keyword Tracking
• Webmaster Tools
◦ Google Webmaster Tools
◦ Bing Webmaster Tools
• Local Pages
◦ Verification
◦ Login Information
• Website Access
◦ Server
◦ FTP
◦ CMS
• Conversion Tracking

2) Recording Benchmarks
• Traffic
◦ Analytics
◦ Alexa
◦ Compete
• Keywords
◦ Rankings
◦ Traffic per Keyword
◦ ROI Relevance
◦ Opportunity for Improvement
◦ Branding Importance
• SEOmoz Metrics
◦ PA
◦ mR
◦ mT
◦ DA
◦ DmR
◦ DmT
• Backlinks
◦ Total Links
◦ Linking Pattern
◦ Link Acquisition Rate
◦ Nofollow/Dofollow Ratio
◦ Link Diversity
▪ Type
▪ Strength
▪ Domain
▪ Neighborhood
◦ Anchor Text
▪ Brand Percentage
▪ Partial Match Percentage
▪ Direct Match Percentage
• PageRank
◦ PR to DmR Ratio
• Conversion Rate
◦ All Website Traffic
◦ Organic Search Engine Traffic

3) Data Mining
• Business Strategy and Goals
◦ SEO Questionnaires
◦ Company SEO Goals
◦ Most Pertinent Industry Keywords
• Persona Profiling
◦ Full Persona Analysis and Report
▪ Target Market Research
▪ Common Keyword Usage per Persona
▪ Terminology Habits
▪ Potential Opportunities in Targeting Common Keyword Misuses
▪ Persona Purchasing Habits
▪ Generational (Age) Differences
▪ Color Psychology Preferences
▪ Tendencies by Location
▪ Changes in Purchasing Habits by Sex
◦ Sales and Marketing Department
▪ Current Sales Demographic Breakdown
▪ Monthly Sales Breakdown
▪ Past, Present, and Future Marketing & PR Campaigns
▪ Targeted Branding Goals

4) Competitor Analysis
• Competitor Ranks
◦ Overall
◦ Geographically
◦ By Keyword
• SEOmoz Competitor Tool
• Website Analysis
◦ Onsite
◦ Backlink
◦ Metrics

5) Budget Planning
• Estimates
◦ SEO to PPC ROI Curve
◦ Increased Traffic
◦ Increased Website Conversion Rate
◦ Branding Valuation
• Planned Budget Allocation for Optimal ROI

Phase 2: Strategy Implementation and Management

1) Keyword Targeting
• Rank Keywords by Importance
◦ Keyword Conversion Relevance
▪ Search Query Either Indicates:
▪ “Ready to Buy”
▪ “Looking for Information”
▪ “Irrelevant to Company Goals”
◦ Exact Monthly Search Traffic per Keyword
◦ Current Monthly Traffic Acquired per Keyword
◦ Current Ranking for Keyword
◦ Keyword Competition
◦ Potential for Increased Traffic
• Group by Personas
◦ 1-2 Head Terms & 2-3 Long Tail Terms per Group/Page
◦ Choosing Landing Pages for Keyword Placement
▪ Currently Available Pages
▪ Pages Needed to be Created
▪ Google Places Landing Page

2) On Page SEO
• MetaContent
◦ Title
◦ Description
◦ Keywords
• Images
◦ Alt Attributes
◦ File Names
• Links
◦ Internal Anchor Text
◦ External Anchor Text
◦ Total Amount of Links
◦ Placement on Page
• HTML Tags
◦ Header
◦ Bold
◦ Italics
• Page Specific Keyword Usage
◦ Saturation
◦ Hierarchy
• URL Slug

3) Technical SEO
• 301 Redirects
• Canonical URLs
• Nofollow Usage
• MetaTags
• Domain Expiration
• Schema.org
• Website Wide Keyword Usage
◦ Saturation
◦ Hierarchy
• Search Engine Submissions
◦ XML Sitemap
◦ Video Sitemap
◦ Robots.txt
• Link Juice Distribution
◦ Linking Hierarchy
◦ URL Hierarchy
• Coding Validation
◦ HTML/XHTML
◦ CSS
• Website Load Time
• Webmaster Errors

4) Content Strategy
• Blogging
◦ Comments
◦ Social Integration
◦ RSS
◦ Publication Rate
◦ Promotion
▪ RelationshipBuilding
▪ Blog Communities
▪ Social Networking
▪ Conferences
▪ Local Meetups
▪ Blog Commenting
▪ Forums
▪ Guest Blogging
◦ Author Pages
▪ Personal Google+ Accounts
▪ Author Tag Usage
• FAQ Section
• Help Forum
• Static Page Creation

5) Local SEO
• Website
◦ Information Presence and Accuracy
▪ Company Name
▪ Address
▪ Phone Number
▪ Email Address
◦ Local Landing Page
▪ Location Specific
▪ Keyword Targeted
▪ Page Authority
• Google Maps
◦ Verification
◦ Profile Completed
▪ Images
▪ Categories
▪ Description
▪ Link to Landing Page
◦ Consistent with Website
▪ Company Name
▪ Address
▪ Phone Number
◦ Reviews
▪ Quality Score
▪ Total Amount
▪ Consistency
▪ Complaint Responses
• Citations
• KML Sitemap

6) Link Building Program
• Outreach
◦ Industry Webmasters & Bloggers
◦ Affiliated Companies
◦ Wholesalers
◦ Partners
◦ Sponsorships
◦ Vendors
◦ Events
• Article Marketing
• Guest Article Creation
• Social Media Links/Profiles
• Link Bait
◦ Widgets
◦ Badges
◦ Contests
• Viral Content
◦ Videos
◦ Images
◦ Infographics
▪ Static Infographics
▪ Dynamic Infographics

Phase 3: Reporting and Analysis

1) Reports
• Rankings
• Traffic
• Keyword Expansion
• Acquired Links
• Link Metrics
• Google Maps Queries
2) Budget Analysis
• Tracked ROI
◦ Estimated ROI to Real ROI
▪ Previous Month Review
▪ Plan for Month Ahead
▪ Any Changes to Long Term Plan

If you're ready to see a marked increase in your organic SEO search results contact us today to begin the adventure!